QB Winery Solutions

SVB Annual Direct to Consumer Wine Survey

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THE 2020 SURVEY HAS BEEN CANCELED, BUT MAY BE RE-OPENED AT A LATER DATE.

SEE THE LINK BELOW TO REVIEW THE 2019 SURVEY RESULTS

Here is a message from Rob McMillan and his team at Silicon Valley Bank

“Today more than ever, the wine industry needs to be more strategic and proactive in the direct to consumer approach. It can be the difference between success and failure in the coming decade. How do we know? Silicon Valley Bank and Wine Business Monthly have been collaborating for almost 10 years on an annual survey on direct to consumer wine sales. The survey is now open through March 20th.”

Download the instructions: 2020 SVB DTC Survey Instructions

Here’s a video to help you complete the survey: Instruction Video

Download the Survey Questions: 2020 SVB Survey Questions

Go here to take the survey: SURVEY  We will update if the survey is re-opened.

Here is last year’s webcast: Webcast

2019 DTC Surveys Compare Results

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The Wine Industry Network compared 2 major reports on DTC sales and marketing trends. I typically read industry reports with a grain of salt because they tend to refer to the large-winery-wine-industry, which is very different from the small-winery-wine-industry. However, I noticed the most successful wineries I work with have already implemented the article’s advice.

According to Dawn Dolan of the Wine Industry Network Advisor, these are the Quick Take Aways:

  • Online sales are increasing; be sure your e-commerce is accessible and user-friendly for not only your computer-using clients, but optimized for ease of use from your mobile users. Online sales represent the biggest opportunity for growth.
  • Utilize your tasting room for client acquisition.
  • The better trained your tasting room personnel, the higher the returns. Invest in staff training.
  • High intensity marketing = high returns. Develop a multi-pronged marketing plan.

To read Dawn’s entire article Click here

The reports discussed in the article were:

The Crush

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